Entrepreneur - Interested in Frenchic reselling?

Entrepreneur - Interested in becoming a Frenchic retailer? – A heartwarming success story that starts with a paint tin

Have you ever wondered what it would feel like to sell a product that makes customers smile as soon as they walk in?
A product that people genuinely love and that still looks good five years from now?

If you have a brick-and-mortar shop with regular opening hours, read on: 

Welcome to learn about the Frenchic Paint retail model – a modern, responsible and community-oriented way to run a profitable home decor business.

Why is Frenchic an excellent retail product?

Frenchic is more than just paint – it’s a phenomenon that brings together interior design, recycling and community.
The brand has won several international awards (including Ideal Home Awards 2025 and 2023), and a huge DIY community has grown around it, one that loves sharing experiences and results on social media.

Frenchic is:

• easy to sell, because customers say good things about us

• high-quality and certified – Toy Safe, low-VOC and water-based

• beautiful and well-known – the heart-shaped tin is memorable, the quality convinces

• recycling philosophy and feeling – renew the old yourself - save and succeed

What does Frenchic retailing look like in practice?

A Frenchic retailer operates as an independent entrepreneur, supported by the Frenchic team, marketing materials and, if they wish, ongoing visibility on nationwide social media channels.
The goal is for every retailer to succeed – but also enjoy what they do.

Retailer benefits at a glance

A community that makes selling more fun

As a Frenchic retailer, you’re not alone.
You’ll join a community of thousands of painting enthusiasts, whose creations appear every day on Instagram, Facebook and Pinterest.

Frenchic’s Finnish core team supports you:

• marketing and content creation

• customer service and product range development

• visual store design and campaigns

In the Frenchic community, competitors become colleagues and customers become fans.

But what’s expected of you? – Retailer responsibilities

Success doesn’t happen by itself, even if the paint goes on easily.
Frenchic expects its retailers to share the same values as the brand: quality, responsibility, and joy.

Retailer responsibilities at a glance:

• ensure products are stored and displayed correctly

• ensure local visibility

• take part in joint campaigns and social media posts and stay active

• keep a sufficient selection of the most popular colors in stock

• respond to customer inquiries and handle sales locally
  

Doesn’t sound too bad, does it?
And before you ask: no, you don’t have to dress in the same shade as your store walls (although some people do).

Starter budget – why it matters and what it includes

Becoming a Frenchic retailer doesn’t require a major investment, but the right-sized starter kit is crucial to success.

The starter budget ensures your store immediately has:

• At least one complete range and its most popular colors

• Color charts and color samples

• Marketing materials and shelf displays
  

• Accessories: waxes, brushes, and finishes

A starter kit, sufficient stock, and color samples are like a wine list at a restaurant – without them, it’s hard for customers to choose, even when the product is excellent.

A good selection = a great first impression = sales from day one.

Quality that shows in sales – and smiles

The product works, lasts, and looks amazing – which means happy customers and repeat sales.

The heart on the side of the tin isn’t decoration – it’s a promise

The heart is there to remind us of where it all began: a love of colors, people, and creating together.
Frenchic ei ole maali, joka piiloutuu teknisten termien taakse – se näyttää tunteen ja todistaa laadun joka kerroksella.

So next time you’re wondering whether a tin of Frenchic belongs in your store, pause for a moment and ask:

“What if it works precisely because it’s authentic?”

Because heart is not weakness. Authenticity is not weakness. 
Se on tunnus siitä, että tämä brändi välittää – ja saa asiakkaasi välittämään takaisin.

Dare to get started - a heart is a good sign in business too

There's no need to be afraid of the Frenchic heart logo.
It's a sign that in this business, quality and emotion go hand in hand.

If you're an entrepreneur who wants to sell a product that sparks conversation, emotion and results –
Frenchic is the right partner for you. 

In summary: why become a Frenchic stockist

• A well-known, award-winning brand

• You can start with one range and expand your selection in the future at your own pace

• Easy to sell - customers are already looking for the product

• Marketing and growth support

• Bonus: if your business does other things that you can combine with Frenchic products: courses, workshops, surface renovations, feature walls, custom work, upholstery, etc.

• An affordable starter package, around EUR 2,000 (2025), includes a complete range, accessories, materials and delivery. Everything you need to get off to a great start.

• A clear, international concept and free introductory product training
  

• A strong community and ongoing visibility

• You'll gain an entirely new customer base and more foot traffic in your brick-and-mortar store. 

For bold home dreams - You deserve the best! 

It's easy to fall in love with tins that look perfect against the white shelves of an interior design store.
But the question is:
Do you want the paint to look good on the shelf - or on your customer's wall?

Frenchic is designed to be used, not just admired.
It goes on perfectly, adheres to almost all surfaces without primer, dries quickly, and withstands use, moisture and time.

Quality doesn't need a shiny label.
It only takes one trial, and after that, the customer won't want anything else.

One final touch: what if your business were the one in your area that dared to be first? 

Interested?

However, test the products yourself first or together with your staff. 

We want you to get excited too and be convinced that the product is right for your business.

You can order an affordable sample box for businesses here:  Sample Box. 

Contact us by email
moi@frenchicpaint.fi
Apply now:
Become a Frenchic stockist - apply now

Frenchic – It’s the People. It’s the Passion. It’s the Paint.

For bold home dreams - A passion for interiors, colors and atmosphere