Posted by Frenchic Admin
Entrepreneur - considering becoming a reseller of the Frenchic range?
Read this first, then send us an application if our values align and you meet the criteria
Then there are the criteria:
- a brick-and-mortar store and regular opening hours
- a business that has been operating for over a year
- the opportunity and skills to market locally
- an enthusiastic approach is always a plus!
If DIY, practical skills, art and recycling are your thing as an entrepreneur,
and you'll certainly gain many brand-new customer groups and opportunities as a Frenchic reseller!
With the Frenchic Paint® range, we guide customers away from disposable culture and encourage them to reuse and renew, for example, old furniture.
So we challenge consumers to recycle more, make things themselves and bring practical skills back into everyday life - we continually share this message in our marketing. That's why we in Finland don't take part in sales such as Black Friday. We support slow decorating and consumption, including in our marketing.
In our marketing, we promote an ethically sustainable recycling philosophy and upcycling, showing how old things can be made beautiful again.
You don't always need to buy new - we want to encourage customers to reduce landfill waste and choose old over new. Often, old furniture can be found nearby, in your own country, rather than shipped from far away.
With great customer service, numerous guides, informative websites and personalized advice, we increase customers' awareness of the products' versatile uses and their confidence in the quality of the products.
We are developing a pioneering way for businesses and consumers to connect. We offer Frenchic resellers entirely new ways and opportunities to promote their businesses, attract new customers and raise awareness of their business in their local area.
We are actively developing and growing our social media platforms in line with trends, and we want to be where our customers are. Frenchic Paint Finland offers every Frenchic reseller business the opportunity to join and showcase its own business profile in a growing and active Facebook group. No other company in Finland offers this opportunity.
We are Finland's largest and most exciting chalk paint brand, and we have Finland's largest product-related Facebook group - and we're still growing!
Our customers appreciate our products, which are durable in quality and easy to use.
We aim to do things a little differently from what people are used to, and in doing so achieve better results. We strive to bring on board partners and resellers who naturally embrace growth and innovation and are proactive.
We give our customers permission and room for home dreams and bold use of color, and they don't have to justify their painting decisions. In our marketing, we aim to develop into an appealing brand for slow consumption, recycling, and DIY, followed both near and far.
Tampere Outlet Store, in the city center
We are based in Tampere, so we are happy to collaborate with businesses and support charitable causes locally, and we actively take part in suitable events and initiatives. Our local roots are strongly reflected in our marketing, and we aim to strengthen them further. Frenchic Paint Finland Oy is proudly a Tampere-based company.
Most of the other products in our online store are quality brands from small businesses, women entrepreneurs, or family businesses, from Finland and around the world. We aim to keep the rest of our selection unique too, which also benefits Frenchic resellers, who can purchase products at a discount for their own use and for courses.
During our time in business, we are now in our third location with the Frenchic range. In March 2025, the Tampere Outlet Store moved to larger premises opposite Tampere Hall. Welcome to visit our new store!
The joy of entrepreneurship
Motivational quotes, mottos, sayings, words of wisdom, and jokes. Without humor and self-irony, it can be hard to keep going sometimes - right?
Kindness is required, but not everything has to be taken so seriously - here are a few of my personal favorites:
Do some epic shit!
Personally, making things by hand, colors, spaces, and art have always helped me express myself freely and without limitations.
Normal gets you nowhere
My motto - It means personal freedom to create something new and true to yourself, combining inspiring communication with creative design. Working with Frenchic has supported and elevated these values, opened doors to new perspectives, and given me the courage to stand up for what I believe in and speak passionately about it with like-minded people.
Stay wild
Art, shapes, colors, spaces - design, recycling, vintage - old houses and gardens, architecture, and travel - these have been part of my life for as long as I can remember, and I still draw inspiration from them.
Satisfied customers are the best thing I know, and quality is wonderfully easy to sell.
More amore por favor!
Great to have you with us! ...and if you’re not yet, apply now!
Click here to fill out the application.
You can recognize Finnish service ❤ The Association for Finnish Work has awarded us the Key Flag symbol, recognizing a service produced in Finland that creates jobs here! Our company was founded in 2008, and we have imported the Frenchic range since 2018.
Shopping with us is reliable, and you also support Finnish work.
Shopping with us is reliable, and you also support Finnish work.
The Association for Finnish Work has awarded the frenchicpaint.fi online store the Key Flag symbol, recognizing a service produced in Finland that creates jobs in Finland. We are also a member company of the Association for Finnish Work.
We want to support small businesses in Finland and operate responsibly by growing our reseller network gradually.
With the Frenchic range, it’s possible to grow your business in many different areas and make it visible to customers quickly through various Frenchic forums.
We strive to offer our customers the best products, the best service, the highest professional quality, and avoid disposability.
"We believe in the happiness that comes from offering unique and creative products to our customers."
We look forward to hearing from you!
From Tampere, on the shores of Lake Näsijärvi
Owner and founder of Frenchic Paint Finland Oy
Minna
