Frenchic Paint® - story and values

Frenchic Paint® story and values


Frenchic Paint story and values.

Frenchic Paint® founder Pam Gruhn's passion for repurposing inspired her efforts to create durable yet environmentally friendly painting and decorating products for crafters and home painters.

The future of living is increasingly ecological and interior design should also have a less negative impact on the environment. Recycled interior design is a choice, it is also our choice.

It's affordable and sensible, it's a small eco-deed that saves natural resources

and steer our consumption habits in a more sustainable direction, away from a disposable culture.

Frenchic paints, brushes, waxes and coatings are suitable for enthusiastic home painters, skilled professionals, those renovating traditional buildings, and interior designers who love the brilliance of color.

Experience the joy of making and at the same time bring your home to new glory!

Did you know that no other paint series has been awarded the prestigious British "Queen's Award" by the Queen herself?

Award-winning paint series Frenchic paints.

The Queen's Award is only awarded to a select few, innovative, innovative and high-quality brands like Frenchic Paint®. It is wonderful and humbling to be in the same league as big names like Dyson, Jaguar and Land Rover.

We give space to creativity and bold home dreams! Does your heart beat passionately for colors and crafts - for those better everyday choices? Feel free to explore our high-quality series.

Your home represents you - Now let's boldly choose colors that bring a good mood to everyday life

We at the Frenchic team, in Finland and around the world, love colors, creativity, and new and inspiring ideas. We share a passion for recycling, interior design, colors, and creating atmospheres.

We teach you to be Color Bold. We want to see how our products are used in various creative projects; in construction projects, surface renovations, interior design projects or even art projects!

Responsible DIY interior design

We at the Frenchic team challenge you to recycle more and want to get you and your friends excited about DIY, what and how you paint, and how you recycle and consume.

Why not paint the old one - you don't always have to buy new. When you choose the Frenchic series, you choose award-winning quality, innovative technology, durability, ease of use and beautiful shades!

We don't believe that painting projects are just a passing trend - how could recycling and crafts be! At Frenchic Finland, we believe that the appreciation of DIY will continue to grow and more and more people will find a form of income related to the craft industry.

We also trust the taste and ability of Finns to choose beautiful, soft and powdery traditional shades that suit us, both for modern and traditional interiors. Our matte and completely matte products and beautiful old shades are easy choices and perfect combinations to combine with other materials.

We predict that colors will come to Finnish homes with a bang after the gray years, and they will not be given up easily! Frenchic Finland is involved in offering color lovers those shades and color combinations that are different from the mainstream, but oh so timeless and easy to combine. Get inspired by our shades and experience the joy of creating - learn to be Color-Bold with us!

Together we can all change the culture of consumption and appreciation of craftsmanship with our choices. An international, active community has formed around Frenchic, sharing tips and tricks for all kinds of DIY projects - we also have a growing FB group in Finland , where you can take a peek at what others have done.

You won't find Frenchic Paint® products in discount supermarkets on the ring roads, but in brick-and-mortar stores and shops run by small Finnish family businesses and sole proprietors. Frenchic Paint® is also the choice of environmentally conscious entrepreneurs.

We want to do our part to support small businesses and keep local brick-and-mortar stores vibrant. So visit your local Frenchic retailer and take part in the courses.

At Frenchic Finland, it is important to us that our partners share the same values ​​as us – a passion for recycling, DIY projects and supporting small businesses. We encourage and help entrepreneurs in our community to develop and succeed along the way.

Do you want to become a Frenchic reseller?

Send your business information to moi@frenchicpaint.fi : store address and website, as well as your business ID, and we will contact you.

Read the STT bulletin about the Frenchic series here.

You can view the Tampere store here.

We strongly believe in the power of working together.

Because together, we can all change the culture of consumption and appreciation of craftsmanship away from a disposable culture through our choices.

Whether you're a designer or a home painter - your space deserves the best! With our shades, you can create an atmosphere that is anything but mainstream.


For bold home dreams - Passionate about interior design, colors and atmosphere

Frenchic Finland team

We love diversity and creativity.
We admire the beauty of all the different colors and shades.
We believe in happiness that comes with offering unique and creative products to our customers.

It's The Passion, It's The People, It's The Paint!


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